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Handcrafted Traditions. Baked Fresh Daily.

Over 30 years of family-owned baking in Scotch Plains, NJ. We bring old-fashioned values to your table with every artisanal pastry.

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The Signature Rugelach

Our signature rugelach is a masterclass in European pastry. Handcrafted with a flaky, golden crust and a rich, dark chocolate filling, each one is baked fresh daily to perfection.

Shop by Category

Rugelach
Custom Cakes
Danish
Cookies
Donuts
Breads & Rolls

A Local Tradition for Over 30 Years

Step into the Swiss Pastry Shoppe, where for thirty years our family has filled Scotch Plains with the scents of bubbling sugar and toasted flour. Sink your teeth into our legendary rugelach, featuring shattered layers of buttery pastry and molten chocolate, or command the room with a show-stopping custom cake designed for your biggest moments. From the first bite of a flaky Danish to the final slice of a creamy masterpiece, we bring vibrant European soul and local heart to every single tray we bake.

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Elegant Custom Wedding Cakes

Crafted with thirty years of Swiss artisanal tradition. Our bespoke wedding cakes merge refined European elegance with your personal love story, creating a centerpiece as unforgettable as your vows.

Wholesale Supply Partners

Country Clubs & Resorts
Delis & Specialty Markets
Bagel Shops & Caterers

The Artisanal Gallery

A curated collection of our most beloved creations, showcasing the precision and heart of our family-owned bakery.

Visit Our Bakery

Address

1711 E 2nd St
Scotch Plains, NJ 07076

Hours

Wednesday–Saturday: 7:00 AM – 6:00 PM
Sunday: 7:00 AM – 5:00 PM
Monday & Tuesday: Closed

Phone

(908) 322-4751

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